Updated: Sep 21, 2019
Landing Pages are the new norm when it comes to online marketing. Clicking on an ad or a link that takes you to a landing page is one of the best ways to advertise and know that your advertisements are working. In general, e-mail campaigns, website advertisements, and certain search engine options are going to give you a landing page that is a logical extension of whatever made you click on the link in the first place. In general, these landing pages are wholly responsible for keeping a potential customer interested in what you have to offer.
Indeed, there are generally two different kinds of landing page templates you can choose from. One will just list certain pieces of information about the product or service you’re trying to sell. These are generally organized in a unique way with the potential for video optimization to really drive in the point.
The other type of template you can choose involves trying to actively get the customer to purchase something. That means that you are essentially going to include the product, its price, and a place to enter information. Even though it might seem aggressive, it is one of the most effective ways to ensure that you’re selling your goods to the most interested customers.
Many designers have taken the difficulty out of creating these landing pages. There are many different premium landing page templates that can certainly provide you with a great first step to a great first impression. Most of these templates are highly editable so that you can make them similar in style to your own website.